Hi, I’m Attit!

I’m an experienced and award winning user experience and digital design lead with more than 16 years experience in E-commerce and digital marketing for a global company. Skilled in UX design processes, conversion optimization strategies, designing and executing A/B split & multivariate testing and leveraging analytics and performance data to identify key opportunities for improvement.

I’m currently the Head of Product at Wippy, a BNPL for the automotive industry.


  • Photoshop
  • Illustrator
  • Wire-framing
  • Optimizely
  • Heap Analytics
  • Google Analytics
  • Task analysis
  • User research
  • UX audit
  • Interface design
  • Product design
  • Information architecture design


  • Best Travel Blog (gadventures.com/blog), TravelMole 2013 Awards
    Role: Co-editor and lead designer
  • Best use of Social Media (facebook.com/gadventures), TravelMole 2013 Awards
    Role: Lead designer
  • Best Website Design (gapadventures.com), TravelMole 2010 Web Innovations Awards
    Role: Lead designer
  • Nominations: World’s Leading Tour Operator Website, World Travel Awards 2011 to 2017
    Role: Lead design, UX and Producer


Best way to get in touch is email, attit.patel@gmail.com