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UX & Product leader based in Toronto.

Hi, I’m Attit.

I’m an experienced and award winning user experience and digital design leader with more than 16 years experience in E-commerce, product, and digital marketing.

I have a wealth of experience in design and product leadership (leading teams as well), UX design processes, conversion optimization strategies, designing and executing A/B split & multivariate testing, leveraging analytics and performance data to identify key opportunities for improvement, as well as people coaching and mentoring skills (specifically designers).

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Reducing abandonments in our flow

Destination Guides

Redesigning for conversions – Destinations

Selling more flights

Affinity based product recommendations