Why this test happened With a corporate priority of drive more sales for departures leading to end of fiscal, there was a need to incorporate easy access to users to trips on sale from the homepage. Based on most user behaviour data, the tiles were set...
In 2014, we introduced a new responsive framework to help us manage the need to design better experiences for both mobile and desktop. As we saw, our users were using our site much differently than in previous years, so we began with looking at what...
Mobile nav work was part of the 2014 redesign of gadventures.com. It has since been updated, but going to be redesigned again with a focus on optimized user flow. ...
The business problem: We need to sell more flights! Far to many times, people look to huge plans and tons of money to drive people to poor converting product pages. This was one of those instances. After a little bit of digging around, I found the...