Archive

Why this test happened With a corporate priority of drive more sales for departures leading to end of fiscal, there was a need to incorporate easy access to users to trips on sale from the homepage. Based on most user behaviour data, the tiles were set...

Why this test happened It's been long believed that /destinations/ is just a gateway page which forces users to click through this page to get to relevant destinations pages. Test Hypothesis By allowing users to see all the destinations we travel to from this page, and allow...

In 2014, we introduced a new responsive framework to help us manage the need to design better experiences for both mobile and desktop. As we saw, our users were using our site much differently than in previous years, so we began with looking at what...

Mobile nav work was part of the 2014 redesign of gadventures.com. It has since been updated, but going to be redesigned again with a focus on optimized user flow. ...

Designed to better showcase the experience of travelling to Antarctica as well as allowing for better SEO against keywords and optimized ad spend. Check it out here....

With increased pressure from local companies, we needed to aggressively regain some of our lost market share in this highly profitable region. Page was created as part of a large digital marketing and product strategy. Check it out here....

We were sending our users on a journey that leads in many different directions. Every single regional based destination guide page all have a bounce rate of over 30% with the highest being Oceania ( 48.36% ), South America ( 47.84% ), and Asia (...

Working as the lead designer, the 2009 version of gadventures.com was the first complete rebuild i was a part of. We moved the site from PHP to Python. I was responsible for design as well as front-end development. In 2010, this version of gadventures.com was...

Our largest partnership ever! A collection of unique tours designed to take you deeper into the cultures and habitats of the places we explore. They offer more inclusions, greater hands-on exploration, interactions with local experts, and the freedom to roam, all within the structure and...

Originally, running it as a little experiement for G Adventures, the blog really took off over the course of a year. Working on it as the art director as well as editor, it quickly became a source for fun and unique content for our travellers. In...