In 2014, we introduced a new responsive framework to help us manage the need to design better experiences for both mobile and desktop. As we saw, our users were using our site much differently than in previous years, so we began with looking at what users were using on our homepage.
From our heat maps we saw that more people were interacting with search than any other element on page. This was validated by the search volume from our homepage to our search pages.
The plan of attack, design a page that was focused on trip search, as it was easily our highest revenue generating path. Everything else falls under.
OLD REQUREMENTS FROM 2014:
New Homepage Elements, Content Management & Regional Considerations
How to Promote Something on the Homepage & the Website
Homepage presence in the form of a hero spot has been a long-standing tactic for promoting events, discounts, blog content etc. However, with the launch of the new website & landing pages, we will have more flexibility to promote various content on relevant sections of the site. Because of this, the need for a traditional type “Hero spot” is not as important and is not included on the homepage.
To demonstrate the options available, here are some potential scenarios and solutions that may occur and suggested solutions to demonstrate the flexibility of the new homepage and website pages:
Regionalization & Process for Updating the Homepage
Homepage content should definitely reflect market conditions from the hero image, to the featured posts, lists etc.. While full regional focus is a long-term objective for the homepage, at the outset, we will only have the ability to regionally control a few elements including the following:
Over the years, I’ve worked on constantly improving page speed and optimizing the homepage to drive revenue out of the most valuable paths via A/B testing.
I’m currently working on a new design for the homepage.