Archive

Why this test happened With a corporate priority of drive more sales for departures leading to end of fiscal, there was a need to incorporate easy access to users to trips on sale from the homepage. Based on most user behaviour data, the tiles were set...

Why this test happened It's been long believed that /destinations/ is just a gateway page which forces users to click through this page to get to relevant destinations pages. Test Hypothesis By allowing users to see all the destinations we travel to from this page, and allow...

The business problem: We need to sell more flights! Far to many times, people look to huge plans and tons of money to drive people to poor converting product pages. This was one of those instances. After a little bit of digging around, I found the...